Social-first content, designed to delight and convert.
From globally-recognized brands to independent businesses, I love leading strategy on and creating social-first content, from ideating to writing and filming.
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meta employer brand facebook posts
Strategic social copy plus strong imagery equals a higher CTR!
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meta employer brand instagram reels + COPY
Here’s a small selection of reels I created and edited for the @LifeAtMeta Instagram channel. Some were self-directed and filmed, others required collaboration with employee creators across the globe. All were created with no budget and published organically. Accompanying copy is also mine.
Click each image to watch.
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META EMPLOYER BRAND INSTAGRAM STORY CARD
At Meta, it’s employer brand’s job to tell the stories of the people behind the tech — and that’s just what I set out to do.
The release of Llama 3, a collection of open-source language models developed by Meta AI, was a transformative time for the AI and open source communities.
It was also a landmark moment for Meta’s employees who worked in AI. I seized upon the pride and ownership felt by the countless research scientists, engineers, and many other teams who helped bring this to life.
I interviewed six employees, took my own photography, penned the blog, and created the social assets.
I also partnered with the social teams of Meta’s Chief AI scientist Yann LuCun and VP of Gen AI Ahmad Al-Dahle to execute a coordinated share campaign on LinkedIn.
You can read the blog here.
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META EMPLOYER BRAND linkedin posts
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Bestie Bottle + Club cyber monDAY social campaign
Created and executed an Instagram-focused social campaign for Cyber Monday 2023 for Bestie Bottle + Club, a California-based wine subscription club. Included strategy, Reels, and Stories.
